A portfolio built to deliver more than great food.
Lipari Owned Brands
Fourteen brands repositioned with clarity, purpose, and a point of view.
Project Details
Client: Lipari Foods
Category: Food Distribution
Location: United States
Scope: Insights, Strategy, Brand, ActivationDescription
From established, heritage brands to authentic global cuisines, Lipari’s owned brands each carried real equity, but the portfolio lacked a shared logic to guide where each brand played and why. Jackman partnered with Lipari to build a future-state architecture that delivers against the company’s Global Food Experts strategy, defining distinct roles and positionings for every brand and translating that strategy into new and refreshed identities across the portfolio. Each of the fourteen brands were repositioned with clarity, redesigned with purpose, and ready to earn their place on the shelf.
Arheon: Every plate is a celebration.
Named for the Greek word for “origin,” Arheon was repositioned around joyful hospitality — the lively rhythm of Greek gatherings where plates keep coming and everyone stays a little longer. A celebratory identity, grounded in Greece’s timeless visual language, makes quality worth passing around.
Preserved Harvest: Real ingredients that keep their word.
A pantry brand rebuilt on honesty: real, wholesome ingredients with nothing artificial hiding in the jar. Every touchpoint, from label to shelf, lets the goodness speak plainly for itself. A brand customers trust on sight.
Thank Goodness: Eating well, made simple.
A net-new brand built to make better-for-you eating feel inclusive, not intimidating, featuring clean ingredients and diet-specific options for every lifestyle. Transparent, good-natured design puts each product’s benefits front and centre, so healthier choices become the easy ones.
Michigan Brand: Midwestern craft, perfected since 1929.
Nearly a century of cottage cheese mastery, repositioned around the confidence of doing one thing exceptionally well. The iconic blue-and-white identity was refreshed with clean, modern lines honoring the design generations have trusted while earning the customers of tomorrow.
Sahtein: An open invitation to the table.
Repositioned as the accessible yet authentic voice of Middle Eastern and Mediterranean cuisine: proud, vibrant, and rooted in kitchens where family and tradition come first. Rich hues and bold patterns bring the warmth of traditional markets and gatherings into every home. Every package extends an invitation to connect through food, together.
Amish Wedding: Tradition, preserved.
Small-batch Amish craft elevated into a brand of quiet confidence. Handmade typography, organic linework, and rustic textures honour recipes passed down through generations. The result feels artisanal, heartfelt, and built to last — just like what’s inside.
Troyer: Heritage quality, a cut above.
Troyer transformed into a top-tier destination for deli, meats, and cheeses with timeless flavour and Ohio-born heritage, reimagined for the modern table. The refreshed brand carries the confidence of true expertise, elevating every meal it touches. From the deli case to the dinner table, every slice earns its place.
Backroad Country: Classic treats, fresh joy.
A nostalgic snacking brand infused with the charm of small towns, state fairs, and simpler times. Vivid colour and streamlined design give hard-to-find favourites a bold and modern energy. It’s the warmth of country tradition, wrapped in joy.
Dobrova: The taste of simpler times.
An Eastern European brand whose name means “good forest,” repositioned around cherished connection — the comfort of a grandparent’s table, passed down between bites. Ornamental details and nostalgic illustration create a presence that feels established and true.
Beirut: The capital's energy, bottled.
Repositioned to capture the vibrancy of Lebanon’s capital: bold, diverse staples sourced directly from Lebanon and shared the way a local would. A charismatic identity built on vivid colour and lively contrast brings the city’s spirit to shelf.
Go Global: Your passport to new cuisines.
A net-new brand created as an accessible entry point to global flavor — expertly curated, sourced from the real thing, and designed to reward curiosity. A worldly identity flexes fluidly across cuisines, signaling credibility without the clichés.
Sabrina's: Baked to make every day sweeter.
A playful bakery brand designed to turn everyday moments into little celebrations. Soft hues radiate warmth, with indulgent products spotlighted as the star of the show. From breakfast to birthdays, Sabrina’s invites everyone to savour the moment.
Kitchen Ready: Stocked for everyday life.
An opening-price-point brand that trades compromise for confidence. Clear typography, repeatable pack design, and high-impact imagery give everyday essentials real pride of place. The result: cooking staples customers feel genuinely good reaching for.
AlShark: The portal to the East.
Named for “The East,” AlShark was elevated into the portfolio’s most expressive celebration of Middle Eastern heritage: rich, authentic flavours made to be savoured and shared. Opulent patterns and a regal colour palette create a presence that feels gift-worthy, never gaudy.
Engagement Leads




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