Jackman’s commercial mindset runs through Ian. His engineering background gave him a mind that wants to understand systems, optimize them, and keep them moving forward, and he’s currently coaching the team to push client insights further than they’ve gone before. He’s worked in the farthest reaches of the Canadian wilderness, which puts even the biggest decisions in perspective. He also runs a Dungeons and Dragons table, where the math, storytelling, and community all show up at once.