Kate finds the tension, truth, and unexpected angle that makes a brand feel irreplaceable rather than interchangeable. Fifteen years across B2B and B2C, retail and CPG, and three markets have sharpened an instinct for brand positioning that feels genuinely earned. She’s currently deepening her practice in cultural ignition, helping organizations build brands that actually behave like the one they say they are. The cottage and a glass of wine is where she does her best thinking, even if it doesn’t look like it.