When the brief is complex and the answer isn’t obvious, Steve builds the research that holds up under scrutiny. He’s spent nearly twenty years where consumer research and commercial strategy converge, combining methodological rigour with a track record of being early on what’s next. He’s currently redesigning what research becomes when the process is built around AI, not just accelerated by it. An independent musician with a self-produced record on his shelf, Steve has always believed the best insights and the best songs come from the same place: empathy paired with craft.